Identity design for a new community and amenity space.
At Yorktown it’s not about gathering the community but gathering in the community. With places to escape for contemplative moments where you can hang out and reimagine what comes next to dynamic entertainment spaces that call everyone to come together and enjoy the moment. This is where you energize your chill-out and discover something new every time you turnaround.
Yorktown was built on the idea of reimagining every possibility, so we crafted a brand identity that could do exactly that. The logo was designed to be like an artist’s signature, allowing for a limitless visual identity system that can continuously be reimagined.
Led logo design while employed by Norris Design.
